As we wind toward election day in Virginia, and we are awash in television ads and postal flyers, I am reminded of the basic simplicity of the Lincoln Fourt Step.
What is the Lincoln Four Step?
When Abraham Lincoln ran for congress as the Whig party nominee, he sent a letter to a supporter offering the view that there were four things they needed to do to win the upcoming election:
1. Get a list of all registered voters
2. Identify all favorables
3. Persuaded the undecideds
4. Get their voters to the polls on election day
This process has been called by some the Lincoln Four Step. It represents the very basic aspects of the electoral process that have been forgotten by many…including many of this year’s candidates in Virginia.