The Virginia GOP has received a New Years Gift…the Democratic blog Raising Kaine will go dark at the end of this year.
This development fits nicely with a piece I am drafting, but please compare the accolades being festooned on RK with the ongoing squabbles about new media, Chairman Jeff, and the Hampton Roads GOP blog that was kicked off by a post at Bearing Drift.
Maybe, just maybe, someone at RPV might want to sit back and consider that-aside from planning the communications strategy just a little bit-they might want to find a strategy that not only takes advantage of all media tools but is inclusive.
RK was on the cutting edge of getting folks involved and in the game by using a new media tool that not only could spread information but allow folks to respond and feel part of the team. Jeff Fredrick seems to be crafting a strategy that is insular, elitist, and not really geared toward getting folks involved.
I will offer some thoughts on RK and the Virginia blogosphere at a later date…but in the meantime Chairman Jeff should, if he is serious about creating a winning atmosphere, go back and read RK over time and get a feel for how you fire people up and get them involved…because he sure ain’t got the hang of it yet.